SANTA FE BOTANICAL GARDEN
Branding | Environmental graphics
The Santa Fe Botanical Garden celebrates, cultivates and conserves the rich heritage and biodiversity of the region. The public garden depends on donations from the public and tourism to continue it’s mission of conservation.
The Santa Fe Botanical Garden branding project aims to refresh the visual identity, highlighting its connection to nature, cultural heritage, and community engagement. Alongside brand refinement, tasks include developing illustrative digital and print assets. Conceptualizing physical signage and environmental elements to complement the brand's identity enriches the visitor experience.
BRAND STORY
What do we do? How do we do it?
The Santa Fe Botanical Garden celebrates, cultivates and conserves the rich botanical heritage and biodiversity of our region. In partnership with nature, we demonstrate our commitment through education, science, conservation, community service, presentation of the arts, and the sustainable management of our public garden.
What makes us different?
The Santa Fe Botanical Garden uniquely showcases the beauty and diversity of the American Southwest’s native plants and landscapes, integrating regional cultural elements and sustainable landscaping practices in an artistic and educational setting.
What do we value?
The Santa Fe Botanical Garden values native plant conservation, sustainable practices, cultural heritage, and the integration of art and nature.
COnservation efforts
Nestled within a forest of Piñon Junipers, the Santa Fe Botanical Garden stands as a beacon of environmental stewardship and preservation. Embracing its symbiotic relationship with the surrounding habitat, the garden tends to the Juniper forest, recognizing its vital role as the sanctuary of the dwindling, native New Mexico Pinon Jay. With a commitment to harmony with nature, the garden integrates Eco-friendly structures that coexist with the unique wildlife of the region, fostering a nurturing environment.
materials INSPIRATION
Inspired by New Mexico's adobe architecture and native biodiversity, the garden prioritizes sustainability with low-cost, Eco-friendly materials. Utilizing locally sourced adobe, wood, and metal, structures are both environmentally conscious and energy-efficient, blending seamlessly with the natural landscape while honoring the region's architectural heritage.
NAVIGATIONAL SIGN CONCEPT
entry gate INSPIRATION
The garden gate concept takes inspiration from Spanish-colonial style cemetery gates and hiking trail entries. It seamlessly blends with nature, using earthy tones and local materials. Inspired by hiking, it invites exploration while reflecting the region's historical charm through intricate wrought ironwork.
ENTRY GATE CONCEPT
